Last Wednesday was one of those rare occasions when there was not a smidgen of anything in relation to ShortListMedia in sight, so I had to get my fix online. I came across this beautiful article penned by Cherish Finder, head pastry chef of The Langham, illustrating the importance of presentation when baking.

This in turn got me thinking about well-designed crockery.  For those who read the occasional trashy women’s magazine, it crops up everywhere that good quality underwear is everything to a woman (apparently it boosts confidence, makes your outfit look 100x better etc. etc.) Well, with that in mind, I think the same rule of thumb can be applied to baking… I know there’s that shit saying that a good worker would never blame his tools, but having good quality bake ware really does make a difference! Cheaply made tins can affect the cake’s end result, so it’s worth investing in a product that’s totally heavyweight and durable. Brands are of little importance here; I’ve sought many a good quality bun train from Sainsbury’s!